Use the same property and set up cross-domain tracking. You want to track a person’s journey between the two sites, all with the same google analytics tracking ID.Ĭool, cool, right. You don’t want to track the two sites separately. If you are already using Google Analytics, do not get stuck on the Eventbrite instructions suggesting you “Create new property” with your event page URL then use the new Tracking ID in Eventbrite “Tracking Pixels” (under Analyze) on your Manage page in Eventbrite. Basically if someone was on my website and clicked the link to Buy Tickets on Eventbrite, then I wanted to track that person’s journey from my site to eventbrite and, more important, if they purchased tickets. What I wanted to do was track activity across domains.
These instructions are helpful, but I was still stuck.
Running virtual events through Eventbrite? It's a great social-distancing solution but the analytics can be tricky to track if you are promoting events on your site then driving traffic to Eventbrite for registration.Įventbrite offers great instructions on how to set up a tracking pixel with Google Universal Analytics. How to set up Google Analytics with EventbriteĮnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session.
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